This will be going in my DVD collection as soon as it is available.  It has one of my favorites of all time George Louis who is most recognizable for his Esquire covers.  I saw his work at MoMA awhile back and it was great!  “It could be said that George Lois is one of the original “Mad Men.” This former activist and self-described fighting Greek from the Bronx is known for his in-your-face celebrity advertising. He was the mind behind the seminal covers for Esquire Magazine from 1962 to 1972 and captured the MTV generation with his “I Want My MTV” campaign. Lois’ long career also includes notable work for Tommy Hilfiger, USA Today, ESPN, and CBS. Interviewed in the Bronx and his Manhattan home, Lois describes how advertising can be revolutionary.” by Art & Copy

“ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.” by Art & Copy